Richard Kühn; Urs Fuhrer | Marketing – Analysis and strategy BERNHARD CONDRAU i corsi per monitori G+S 978-3-85902-121-1
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Richard Kühn; Urs Fuhrer Marketing – Analysis and strategy BERNHARD CONDRAU i corsi per monitori G+S 978 3 85902 121 1 i corsi per monitori G+S der den veränderten Verhältnissen am Berg und den Anforderungen der heutigen Bergsteiger Rechnung trägt The German version of „Marketing: Analysis and Strategy“ was primarily developed as a tool for marketing managers The impetus for this English translation came from teachers who successfully use the German text in their marketing courses and would like to apply the experience based systematic manual also in their English classes
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