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Responsabilita' marketing nel digitale - Maggiore Lo Presti Novità la comunicazione globalizzata 9788891417756

SKU 89453367442 · ★ 4.3

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Responsabilita' marketing nel digitale Maggiore Lo Presti Novità la comunicazione globalizzata 9788891417756 la comunicazione globalizzata sotto gli aspetti civili e penali quando l'uso massiccio di Internet per la commercializzazione e la comunicazione di marketing ha reso il consumatore sempre più vulnerabile e preda di pratiche ingannevoli che minano il rapporto di fiducia Associato spesso a immagini poco felici prese in prestito dai media

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